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IT TAKES A VILLAGE……
Through the decades, through good times and challenging times, Winnetka has always been a desirable place to live. We have Lake Michigan, innovative schools, proximity to Chicago, beautiful parks and recreation resources, attractive, well maintained homes, and we have charming shopping districts. Our local merchants offer us a superb range of goods and services. While each one has unique offerings, they all share the same commitment to personal, excellent service. If you frequent our local merchants, they will take an interest in getting to know you, what your needs are and how they can help you. When you stop in a store, you will be greeted by friendly, knowledgeable sales people who can answer questions and work to your benefit. In essence, you are treated like a guest. Consider these TEN TOP REASONS TO SHOP LOCALLY...
10. Personal Attention – Many businesses listen to your concerns, know you by name, and are committed to building long-lasting relationships.
9. Service – Most local shops will gift wrap, provide professional expertise, and take time to be courteous and helpful.
8. Product Diversity – Because most small businesses select products based on the interests and needs of local customers, they offer a much broader range of quality merchandise.
7. Friendly – Often you will encounter friends who shop and/or work in town.
6. Efficiency –Shoppers spend less time driving to a local business, in traffic, being served, making choices, and walking long distances to parking. This adds good value to time and money spent.
5. Environmental Sustainability – Automobile use and pollution is reduced because local businesses are convenient and within walking distance.
4. Convenience –Winnetka has four distinct business districts providing one-stop-shopping, dining and services.
3. Benefit Local Interests - Local business donate generously to support Winnetka’s schools, sports teams and not-for-profit organizations.
2. Keep Dollars in the Local Economy – Compared to big-box, corporate chain stores, locally owned businesses reinvest a much larger share of their revenue back into the local economy, enriching the whole community.
1. Revenue Enhancement - Winnetka receives a portion of local sales tax revenues – which add over a million dollars to Village funds. And sales tax dollars reduce real estate tax requirements.
Without moving your car from its parking spot, you can pick up a gift for a friend’s birthday; do your banking; select floral arrangements; pick up/drop off your dry cleaning; have your hair styled; get a massage; work-out; shop for fashions; discover a treasured antique, enjoy a wonderful meal and even have your car serviced. And these are just a few examples of all that you can do right here in Winnetka.
The reasons to patronize Winnetka’s businesses are many. Our local merchants and businesses depend on us to keep thriving, and – we depend on them to keep Winnetka vibrant!



